At Jaysuing, we believe in the power of nature to nourish and revitalize. Our passion is creating high-quality, natural skincare and haircare products that enhance beauty from within.
Our Story
Jaysuing was founded in 2022 by Jay Suing, a biochemist with a deep appreciation for botanicals. After years of research and testing, Jay launched the company with a simple mission – to harness the strength of plants to reveal your skin and hair’s natural radiance.
Headquartered in Nashville, Tennessee, our small but mighty team oversees every step of the production process. We personally source many of our ingredients from local, sustainable farms and greenhouses. Our serums, oils, and creams are lovingly handcrafted in our own facility using time-honored techniques.
At Jaysuing, quality always comes before quantity. We take pride in formulating every product from scratch using natural, ethically-sourced components. Our collection is vegan, cruelty-free, and thoughtfully designed for all skin types and textures.
Above all, our goal is to spread beauty, inside and out. We believe well-nourished skin and hair reflects inner health and happiness. Our products are an invitation to slow down, tune in, and care for yourself with gentle, earth-born formulas designed to soothe and satisfy.
Our Ingredients
Every ingredient in a Jaysuing product serves a purpose. Our serums and oils harness the strength of plants, vitamins, and other active natural ingredients to deliver targeted results.
Key ingredients we love to formulate with include:
- Hyaluronic acid: This hydrator holds up to 1000x its weight in water, smoothing fine lines and quenching thirsty skin. We add it to many of our creams and serums for a surge of lasting moisture.
- Vitamin C: From brightening dark spots to boosting collagen production, this antioxidant vitamin works hard in our daytime serums and creams. Vitamin C brings out a healthy, even tone.
- Plant stem cells: Derived from edelweiss, rose, and other botanicals, plant stem cells protect against aging environmental stressors. We use them in our creams and serums to guard skin’s youthful appearance.
- Essential oils: Fragrant oils distilled from flowers, fruits, leaves and other plant parts add natural scent and plant power. We blend essential oils like ylang ylang, rosehip seed, and tea tree into hair and skincare for aroma as well as skin-loving benefits.
- Organic aloe vera: Freshly extracted aloe soothes skin and supplies moisture. We use it in creams, masks and hair treatments to hydrate and calm.
- Natural butters: Intensely emollient cocoa, shea and mango butters melt into skin to soften, protect and nourish. We incorporate them into our thickest night creams and hair masques.
Our Approach to Beauty
At Jaysuing, we believe outer beauty blooms from inner health and self-care. Our natural formulas are designed to:
- Reveal your best self by targeting skin and hair concerns
- Revive skin and hair with nourishing, plant-based ingredients
- Renew your daily ritual with indulgent products that feel like self-care
- Reconnect with nature as you experience the sensorial joy of essential oils, textures and scents
We aim to make products that work – but also turn skincare and haircare into an immersive, rewarding experience. Our serums, mists and creams are formulated with genuine care to support your practice of self-love.
Our Bestselling Natural Formulas
Hyalu B5 Serum
Our award-winning, featherlight Hyalu B5 Serum floods skin with hydration. Hyaluronic acid and panthenol (vitamin B5) provide an instant moisture boost while antioxidants defend against environmental stressors. This refreshing serum absorbs quickly to smooth fine lines and make skin supple. Use morning and night for a dewy, youthful glow.
Hair Growth Serum
Our advanced Hair Growth Serum utilizes red clover flower extract to nourish follicles, stimulate growth and inhibit hair loss. Peppermint, rosemary and thyme oils rev up circulation to the scalp for optimal growth. Niacinamide strengthens strands to reduce breakage and shedding. See thicker, fuller and healthier hair with continued use.
Mineral Sunscreen
Shield skin from UV damage with our non-nano zinc Mineral Sunscreen. 20% zinc oxide provides broad spectrum SPF 50 protection without any harsh chemicals. Vitamin E and green tea team up to neutralize free radicals and inflammation. This lightweight, fast-absorbing lotion wears beautifully under makeup. Reapply every 2 hours when outdoors.
Rosemary Hair Growth Oil
Stimulate growth and thickness with our Rosemary Hair Growth Oil – a powerful blend of botanicals to support healthy hair. Rosemary, thyme, tea tree and cedarwood essential oils help strands grow faster, stronger and fuller. Jojoba, olive and almond oils nourish the scalp and hydrate lengths. See visibly improved volume and shine over time with regular use.
Our Promise to You
At Jaysuing, we take pride in crafting clean, natural beauty products powered by plants. Our commitment to you is to:
- Source high-quality, ethical ingredients
- Rigorously test our products for safety and efficacy
- Continually research and innovate to enhance our formulas
- Create indulgent, sensory product experiences
- Share our passion for skincare’s role in self-care
- Offer exceptional service and support
- Ship quickly and securely to you
- Make products you feel good about using, for your skin, hair and the earth
We hope our collection becomes a part of your self-care ritual for natural beauty and overall wellbeing. Please explore our shop and don’t hesitate to reach out with any questions!